For Organisations
Your employees become parents.
Most struggle in silence.
1 in 5 new mothers experiences perinatal mental health problems. 70% never tell their employer. By the time you notice, the damage is already done — to them, and to your team.
Get in touch →The cost of doing nothing
1 in 5
new mothers experiences perinatal mental health problems
70%
of parents hide their difficulties from their employer
83%
of mothers who quit cite poor employer support as the reason
£25k+
average UK cost to replace one mid-level employee
3–5%
average utilisation rate of a standard EAP
£8.1B
annual NHS cost of perinatal mental illness — mostly undetected
One common failure: support that waits for people to ask for help, in a population that almost never does. ParentPal is already there — quietly, every morning — before the crisis arrives.
How it works
Not a helpline.
Not a resource hub.
A daily presence.
Most benefits wait for employees to reach breaking point before they activate. ParentPal runs every single day — a morning check-in, a three-task Playbook, a sleep forecast, an AI companion that notices when energy is dropping.
When someone is struggling, the app already knows. It adapts, reduces pressure, and when needed, points them to the right support immediately. No waiting. No asking. No stigma.
Daily check-in
Nina asks how they're doing every morning. Energy, sleep, mood — building a picture invisibly over time.
Playbook
Three tasks a day: one for the baby, one for the home, one for themselves. No more than they can carry.
Sleep forecast
Predicts wake windows and sleep opportunities up to 24 hours ahead. Both parents see the same picture.
Early signposting
When signals drop, Nina routes them to appropriate support — before crisis, not after.
Who we work with
One product. Four routes.
Employers
& HR teams
Direct subscription
Offer ParentPal as a standalone employee benefit — free for your new and expectant parents, funded by you. It runs alongside your existing EAP, not instead of it. Think of it as the daily layer your EAP doesn’t cover.
Reduce early attrition after parental leave
Give HR visibility before problems escalate
Improve return-to-work rates
Differentiate your benefits package
Support both primary and secondary carers
Zero clinical overhead — no admin for HR
EAP &
benefit providers
Channel partnership
Standard EAPs average 3–5% utilisation. ParentPal is used every single day. Add us to your benefit catalogue as a specialist parental layer — and give your employer clients something that shows up in their engagement data.
Expand your catalogue into a high-demand life stage
Demonstrate daily, measurable utilisation
Serve both parents — not just the primary carer
White-label or co-branded options available
No clinical liability — we are not a medical device
Differentiates your proposition at renewal
Private health
insurers & PMI
Claims reduction
Perinatal mental health claims are rising sharply — PMI spending on mental health treatment jumped from 8% to 13% of total claims between 2022 and 2025. ParentPal intervenes upstream, before mild risk becomes a clinical episode. That means fewer claims, earlier, from your highest-risk member cohort.
Reduce perinatal mental health claim frequency
Lower average claim severity through earlier intervention
Add a differentiated digital benefit for employer clients
Improve member retention among new parent cohorts
Population-level risk data without individual disclosure
Straightforward integration — no clinical infrastructure needed
NHS Trusts
& ICBs
Institutional platform
For health visitors, perinatal teams, and ICBs seeking population-level insight before families reach crisis point. The dashboard surfaces anonymised risk signals across sleep, task engagement, and mood — without touching individual data.
| What you see | What you don't see | What you can do |
|---|---|---|
| % of parents at high / medium / low risk | Any individual's identity or data | Triage earlier |
| Automated alerts when risk spikes | Personal conversations or entries | Allocate resources proactively |
| Weekly and monthly trend reports | Anything not explicitly anonymised | Export CSV for reporting |
Pilot-ready for NHS Trusts. Working toward formal validation against EPDS and PHQ-9. Actively exploring NIHR i4i and Innovate UK grant applications.
Get in touch about a pilot →Where we fit
The daily layer your existing benefits don't cover.
ParentPal isn't a replacement for clinical support. It's what happens in between — every morning, every day, for the first two years.
Standard EAP
Reactive. Activated when someone asks. Average utilisation: 3–5%. Designed for crisis, not prevention.
Clinical benefits
High-touch, episodic. Midwives, consultants, therapy sessions. Powerful when needed — but not daily.
ParentPal
Proactive. Daily. Already running before anyone thinks to ask for help. The preventative layer underneath everything else.
Research & Validation
Built for rigour. Ready for research.
We are seeking clinical validation partnerships with UK research institutions and actively exploring joint grant applications including NIHR i4i and Innovate UK. Our risk model surfaces proxy signals — sleep disruption, task disengagement, mood variance — working toward formal validation against EPDS and PHQ-9.
research@parentpal.uk →NHS cost of perinatal mental illness
£8.1B / year
Proxy signals tracked daily
Sleep · Tasks · Mood
Validation target scales
EPDS · PHQ-9
Grant pathways
NIHR i4i · Innovate UK
Data model
Anonymised by default
Regulatory status
Not a medical device
Get in touch
Let's talk about what this looks like for your organisation.
Whether you're an HR director exploring a new benefit, an EAP provider looking to expand your catalogue, or an NHS team with a research idea — tell us a bit about yourself and we'll come back within one working day.
Send us a message
We reply within one working day.